A few weeks back, Tom Goodwin (Head of Innovation at Zenith Media) wrote a cracking blog on why you probably don’t want innovation. Tom hit’s the nail on the head when he states “nobody really knows what it is”. Things might be a little different stateside, because whereas Tom suggests that everybody (and he means EVERYBODY) wants it over there, there’s a subtle difference here. In the UK, not everyone wants …
May 2017 - Geminus Innovation